Mathematic

The UFO Collective worked with Not To Scale and agency Wieden + Kennedy London to make this webfilm for the Guardian and Observer Inside Film Guide. The idea behind the film was to create clues that hint to the list of movies that where being championed in the papers film season.

UFO created the script and the designs in conjunction with agency Creative Director Shay Reading and team’s initial concept. After working out the storyboard, UFO and Mathematic animators had just under a 3 week schedule to produce the 1 minute 30s film and 3x30s cutdowns. Using 3D Maya and After FX each of the transitions were carefully timed to show a different film roughly every two seconds.

So think you know ‘Film’ try it yourself by guessing the 26 films that are hidden in the video. You can also check out other viewers guesses on the Guardian website by clicking here.

Good Luck!