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NYSE Commercials from The Holograms

Posted November 24th, 2008

UFO's The Holograms designed and directed the new commercials for The NYSE (or New York Stock Exchange) Produced at Mathematic Studio and commissioned by Fallon Minneapolis through The Ebeling Group, the set of spots where our first directly for the US market. The two spots where created in Maya and were produced in full HD quality for TV Broadcast. Post and grading were finished in-house using Flame.

A great deal of time went into the design, camera work and lighting to enhance the drama in these shots. Here are a selection of stills from the finalised films.

Character Designs

Pitch stage character designs...There was a lot of work done developing the characters for the film. Not only did they need to be designed solely out of fonts and to spell out their differing roles but they also needed to move and register as people.

Here are a few of the initial tests that we created ahead of the production to illustrate the movement of the characters, camera and modeling of the cities...