Mathematic

Nike extended the “Now Is My Time” campaign with “Nike Barbershop”, an integrated advertising campaign featuring Italian footballer Mario Balotelli receiving a hair cut in a traditional Barbershop accompanied by French player Mamadou Sakho and Argentine star Javier Pastore.

Mathematic supervised on the shoot that took place in Paris. Asked by the Barber what he’d like Balotelli simply replies “to be remembered.” A series of styles rapidly take shape on the sharp shooters head but nothing works until an artistically crafted Mohawk gets the nod from Balotelli

Our team added backgrounds and Balotelli’s very own hairstyle selection during 3 weeks of post production.