Here is a little film that we made for MTV’s second round of idents to launch the channel’s rebrand. The UFO team made it with UK based design agency and creative directors for the rebrand project Universal Everything for MTV’s global design group Milano Design based in Italy. The internationally running campaign will cover all MTV channels throughout the world and and will be viewed by up to 500 million viewers in the MTV Network.
The project was on going from May this year. Shot on the Canon 5D in the suburbs of Paris the car was entirely made and transformed in 3D Maya. Particles and motiondesign handy work courtesy of FX and Vince along with a specialised 3D team.
Sound design was made by Simon Pyke along with creative director on the project Matt Pyke.
PROMAX BDA Design World 2009 | Gold Award for Best Collaborative Effort for this specific ident | Silver Award as part of Total Package Design | Bronze Award for Art Direction & Design (for the series) Boards Magazine D&AD 2010 Annual | Top 10 « Rebrands of the Decade »