Mathematic

UFO directed this video for French artist MEDI and his track ‘How Would You Do It’.

Shot on location in around Paris the video features Medi, who sings and dances throughout the film and is transported from one place to another with the help of some innovative transitions. Filmed using a RED camera the typo that was added in post were designed by Vincent Viriot.

The four location set ups included a rooftop terrace to start and finish the film, a bar, a boat and a grafitti filled street scene. Green screen panels where used to represent the falling walls and partitions which were later replaced in post.