Mathematic

This was a project conducted internally with Ogilvy & Mather New York and associated TEG creatives. We developed and designed different ideas for the installations theme centered around Typography. The final idea which was developed by UFO was one single type design sculpture that spelt both ‘Love’ and ‘Hate’ at different view points. The final design was displayed in the foyer of the New York offices for the duration of the exhibition.

UFO created this previsual of the sculpture as the viewer walks around it in the space.