Mathematic

The responsibility of Rebranding one of the most popular TV news programs in France was not taken lightly. We had ten seconds to convey modernity, the branding, as well as the overall tonailty of the news. Complex particle simulations and setups were developed in maya 2011, with outlines of countries and shapes emerging from the particles to function as different statistic elements, such as : population density, economic levels, politic influence, etc… We wanted to get elaborate and impactful visual representations of realities, with the result of the blending of all these layers in compositing.

Design research : several layers